Your Team
We’ve assembled a team of experts with complementary skills and backgrounds. We leverage this collective knowledge and experience to deliver real value to our clients.
Our Team
Matt Bral, CFA, CPWA®, AIF®
Founding Partner & Director of Investment Strategy
Tony Niedert, RICP®, AIF®
Founding Partner & President
Conor Boffeli, CFP®, ChFC®
Financial Advisor & Director of Financial Planning
Kay Mickelson
Senior Wealth Associate
Laura Munkel, RICP®
Senior Wealth Associate
Tony Niedert, RICP®, AIF®
Founding Partner & President
Tony's passion for the financial markets started at age 12 when he began buying stocks and mutual funds with the proceeds from summer employment. The majority of Tony's personal and professional life has been in the state of Iowa. He attended Dowling Catholic High School in West Des Moines and the University of Iowa. Post-graduation, Tony followed his childhood dream to work on the business management side of the entertainment industry in Beverly Hills, California. Tony specifically worked with comedy writers and performers. He left California in 2007 to join Principal Financial Group and get back to his Midwest roots. He co-founded Bral Niedert with Matt in 2015. Tony is a second-generation financial professional who followed in the footsteps and industry guidance of his father, Mike Niedert.
Tony holds the following securities registrations: FINRA Series 7, 24, and 66. His focus is on providing wealth management resources for business owners, executives, and medical professionals. Tony's passion lies in creating financial awareness and providing a VIP experience in helping individuals and businesses customize financial plans based on their objectives and needs. He serves clients in 33 states with a focus on surrounding Midwestern cities.
Tony is a founding board member of the charity P4C, which provides fundraising efforts benefiting children's charities in Des Moines. He is also an active member of the Iowa Association of Business and Industry (ABI), Young Presidents Organization (YPO), and Finseca.
Tony currently resides in West Des Moines with his wife, Janet, and their three children, Vincent, Nash, and Rosina. He is a member of St. Francis of Assisi Parish in West Des Moines.
Matt Bral, CFA®, CPWA®, AIF®
Founding Partner & Director of Investment Strategy
Growing up in small-town Iowa, Matt learned the values of persistence, integrity, and humility early in life. He carried these values with him to Drake University in Des Moines, where he graduated with honors from the College of Business and Public Administration.
Matt began his investment career at a large global wealth management firm in 2004 and and co-founded Bral Niedert Private Wealth Advisors with Tony in 2015.
Matt splits his time in our practice between serving the wealth management needs of a select group of individuals and families and advising our institutional clients in the construction, management, and monitoring of their organizations' investment portfolios.
Matt holds several professional designations and certifications focused on the complex needs of institutions and high-net-worth families. He is a Chartered Financial Analyst (CFA), a Certified Private Wealth Advisor (CPWA) certificant, and an Accredited Investment Fiduciary (AIF). He is also a past president of the CFA Society of Iowa and a member of the CFA Institute and the CFA Society of Iowa.
Matt and his wife, Erica, live in Waukee with their children, Avery and Miles, and their cat Beans. Matt loves all things health and fitness related, spending quality time with his family, and reading as much as time permits.
Conor Boffeli, CFP®, ChFC®
Financial Advisor & Director of Financial Planning
Born and raised in West Des Moines, Conor has deep roots within the community and is passionate about helping Des Moines grow. A Valley High School alum, Conor went on to The University of Iowa Tippie School of Business where he earned a BBA in entrepreneurial management. While at Iowa, he was a 4-year letter-winner on the football team, a 16-game starter, and an academic all-conference. Upon graduation from the University of Iowa, Conor pursued his childhood dream of playing in the NFL and was signed as an undrafted free agent with Minnesota Vikings in 2014. After playing for the Vikings, Texans, Bears, and Browns, he returned home to West Des Moines to pursue a new passion: wealth management.
Conor joined Bral Niedert in August 2019 as a financial advisor. He focuses on comprehensive financial planning and investment management resources for professional athletes, business owners, executives, medical professionals, and business professionals. Prior to this, he was with McGill Junge Wealth Management in Urbandale, IA, where he worked in a variety of roles, including client relationship management, financial plan construction, qualified plan operations, investment strategy, insurance strategy, comprehensive financial, and retirement planning.
Conor holds his FINRA Series 7 and 63 securities registrations, as well as the CERTIFIED FINANCIAL PLANNER™ certification , Chartered Financial Consultant (ChFC®), and Accredited Investment Fiduciary (AIF®) designations. These credentials are earned by completing extensive testing and satisfying ongoing continuing education requirements.
Conor and his wife, Jessie, live in West Des Moines with their daughters, Eleanor Lee and Charlotte James, and their golden retriever, Cal. Community involvement is important to Conor, and he is active on the board for Can Play, the United Way of Central Iowa’s Essential Needs Cabinet, the United Way of Central Iowa’s LINC Advisory Committee, the Polk County I-club, and is a member of the Des Moines Business Records 2023, 40 under 40 class.
Kay Mickelson
Senior Wealth Associate
Kay grew up in the small town of Lake View in northwest Iowa and attended Iowa State University for her undergraduate degree and then Drake University for her master's degree. Her background is in accounting and finance as she earned her CPA while working in public accounting for a Big-4 accounting firm before transitioning into private accounting where she worked as a senior accountant. Kay then taught accounting and finance at the collegiate level before discovering her passion in the financial services business, joining the Bral | Niedert team in 2016.
Kay focuses on assisting in the development of financial plans for clients by utilizing planning tools that allow for variables including economic changes and different life events. Kay enjoys working with and getting to know clients on a personal level.
Kay holds the following credentials: FINRA Series 7 and 66 securities registrations.
Kay resides in Waukee with her husband, Trevor; their sons Jalen and Jace; and their daughter Linley.
Laura Munkel, RICP®
Senior Wealth Associate
Laura was born and raised in Decorah, IA. The daughter of a multigenerational business owner in the construction industry, she was often found on job sites working with her dad. This was where she was taught the values of hard work, thorough planning, and dedication to quality.
She graduated from Drake University with a Bachelor of Science in Business Administration degree majoring in finance. During her time at Drake, she was introduced to Principal Financial. She worked as an office manager for an advisor throughout school and began serving her own clients following graduation. She joined the Bral Niedert team in 2020 as a wealth management associate, where she is responsible for client relationship management, planning, and other operational duties.
Laura holds her Retirement Income Certified Professional (RICP®) designation, FINRA Series 7 and 66 securities registrations, and life and health insurance license.
Laura resides in Waukee with her husband, Derek, and their dog, Norman.
Tonya Gonseth
Client Service Associate
Tonya was born and raised in a small town in southern Iowa. After graduating from high school, she attended Des Moines Area Community College (DMACC), earning associate of science degrees in liberal arts and business administration.
Tonya joined Bral Niedert in July 2022 as a client service associate, where she is responsible for client relationship management, planning, and other operational duties. Tonya has 17 years of experience in the banking industry and 5 years of experience in the insurance industry. She is drawn to the financial industry because she enjoys meeting people and helping them manage, plan for, and (in the most rewarding scenario) see their financial dreams come true.
In her leisure time, Tonya enjoys sports, music, scrapbooking, crafting, baking, and the great outdoors. Tonya still resides in southern Iowa, not far from her roots. Tonya has one son…the love of her life, her proudest accomplishment, and the person that makes her universe go ‘round.
Tonya is a firm believer that the best accessory anyone can wear, in any environment, personally and professionally, is a SMILE!
